#7: Tab
In the disco-lit era of the ’70s and ’80s, Tab reigned supreme as Coca-Cola’s first diet soda before the invention of Diet Coke. Its success, driven by powerful marketing, was unmatched until Coca-Cola introduced Diet Coke, leading to a drastic fall in Tab’s popularity. Despite persisting in the market, Tab’s allure faded, culminating in its discontinuation, which Coca-Cola announced in October 2020.
The discontinuation of Tab after more than four decades was a bitter moment for its devoted followers. We rarely witness the end of such an iconic brand, symbolizing the harsh realities of the business world where even the most cherished products may have to bid farewell.