#42: Wine Coolers
Vice traces the intriguing saga of wine coolers, initially setting the trend in the eighties with the introduction of California Cooler, the pioneer in boxed sangria. Touted as the go-to budget-friendly beverage among college students, wine coolers have maintained their charm over the years. Initially designed to cater to a vibrant audience, they marked a stylish shift in consuming wine.
Back in the day, wine coolers became the trendsetters of the eighties, offering a hip alternative to traditional wine consumption. These 12-fluid-ounce refreshments, essentially sangria ready-to-drink, captivated hearts with their innovation. Deriving their name from a variation of the spritzer—a cocktail blending chilled white wine and soda—wine coolers introduced a cool twist to sipping wine.