28. Would It Be Christmas Without an Ugly Sweater?
The quirky trend of ugly Christmas sweaters, now a staple of holiday irony, can be traced back to Canada. It started gaining popularity as a party theme in the 1980s, but it was in Vancouver, 2001, when it truly became a trend, as highlighted in the “Ugly Christmas Sweater Party Book.”
provided by starandstyle.com
This festive fashion faux pas has since evolved into a multi-million dollar industry. Fox Business reports that websites like Tipsy Elves, major retailers such as Macy’s, Kohl’s, and Target, and even food chains have hopped on the ugly sweater bandwagon, ensuring that this playful tradition remains a vibrant and lucrative part of holiday celebrations.
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