Iconic Candy Bars That Take Us on a Trip Down Memory Lane

Fruit Roll-Ups are a popular snack that has been enjoyed by children and adults for over 40 years. The idea for Fruit Roll-Ups came from a group of General Mills researchers who were experimenting with ways to create a fruit-based snack. Their goal was to create a snack that would be easy to eat, fun to play with, and appealing to kids.

The result was Fruit Roll-Ups, a snack made from pureed fruit that was dried into a thin, flat sheet and then rolled up. The snack became an instant hit, and its popularity only continued to grow. Over the years, Fruit Roll-Ups have evolved, with new flavors and packaging designs being introduced, such as the popular Fruit by the Foot.