#22: Skittles and Starburst Free Belt Promotion
In the late 1990s and early 2000s, Skittles and Starburst candies ran a free belt mail-in promotion that was a huge hit among candy lovers. The promotion offered a free candy-themed belt to anyone who mailed in 10 proof-of-purchase labels from Skittles or Starburst candy packages. The belts featured colorful designs and candy-inspired patterns that may seem weird today, but were considered fashionable back in the day.
The promotion was a clever marketing tactic that encouraged customers to purchase more candy in order to collect the necessary labels for the free belt. The belts themselves became a nostalgic accessory for many candy lovers, as they were a tangible reminder of the joys of childhood candy snacking. While the promotion is no longer available, the candy belts remain a beloved and nostalgic item for many.