#18: PayDay Marketing Campaign, 1987
In 1987, PayDay candy bars came out with an ad that was a real game-changer. The ad featured a man who had just been paid and felt like a million bucks, so he decided to celebrate with a PayDay bar. As he bit into the delicious nougat and salty peanuts, his coworkers started to take notice and wanted in on the action. It was like a scene from a candy-filled dream – everyone suddenly coming together over a candy bar.

And let’s be honest, who wouldn’t want to celebrate payday with a PayDay bar? It’s like the candy bar was made specifically for that moment. The ad was a true testament to the power of candy and the joy it can bring. So next time payday rolls around, go ahead and treat yourself to a PayDay bar. Your coworkers will thank you.