#11: Showbiz Pizza Place
Headquartered in Irving, Texas, Showbiz Pizza Place was retired as a brand name, but the restaurant later became known as “Chuck E. Cheese” after a merger, and it is very much still around. Showbiz Pizza Place was founded in 1980 by Creative Engineering and Robert Brock. The brand was successful early on, as it capitalized on the newfound popularity of arcade games.
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The animatronics at Showbiz separated it from Chuck E. Cheese’s mouse, and Showbiz did well until 1992 when it could not survive on its own and merged with Chuck E. Cheese. All locations were rebranded.
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