The Peking to Paris Race of 1907
Stretching across 9,317 miles, the Peking to Paris race was a grueling test of endurance for both man and machine, from the ancient streets of Peking, China, to the iconic boulevards of Paris, France. The victor of this epic journey was the Italian team, led by Scipione Borghese, whose unwavering determination and strategic prowess secured their triumph.

In honor of Borghese’s victory, the color of his car, rosso corsa (racing red), became synonymous with Italian race cars, setting a tradition that endures to this day. This iconic shade of red has since become emblematic of speed, performance, and Italian automotive excellence, shaping the aesthetics of countless sports cars worldwide and leaving an indelible mark on the world of motorsports.